![]() ![]() ![]() The conventional wisdom at work magnified itself when the information about halitosis made millions of Americas view bad breath as an illness for which Listerine was the only remedy (81). ![]() A good example was Listerine advertisers who were accountable for advertising about less known medical term “halitosis” or, more commonly, bad breath. The writers continue their argument by revealing to readers the power of advertising in creating conventional wisdom. The chapter commences with yet another question, why do drug dealers still live with their moms? To respond to this question, Levitt and Dubner start by quoting economist J Kenneth Galbraith, “Conventional wisdom must be simple, convenient, comfortable, and comforting, though not necessarily true” (80). ![]()
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